If you’re like me and can’t figure out how twitter can be monetized or how to calculate an ROI for it. Don’t panic. We’re probably not alone. In the mean time I’ll be keeping an eye out for twitter ideas. To which, I came across this execution. Volvo integrates Twitter feed into an ad on [...]
Skittles candy has done something incredibly bold. They’ve handed their brand over to the people. A visit to Skittles.com consists of a small Skittles logo and slogan and behind the logo is a floating window with a Twitter search for the word “Skittles.”
The search shows a current collection of all “tweets” referencing Skittles. It is [...]
Having a difficult time with understanding twitter? This video will explain it all.
Sorry, YouTube just took down the video so the link no longer works. Maybe catch it on reruns.
Interesting information from Compete.com that shows Facebook surging past MySpace in Monthly Unique Visitors and that Twitter has moved from #22 to #3 in the rankings of the top 25 social networking sites by monthly visits.
Facebook is now the most visited social network, with nearly 1.2 billion visits in January 2009. That is an increase [...]
Last week I had a discussion with a client about the value of finding and engaging brand advocates and the value of sharing their involvement via social media. Today, I came across an example of how this activity can prove to be very valuable for the sponsoring brand.
Recently, Kmart gave six influential bloggers a [...]
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