January marks the beginning of a new year and it also marks the beginning of Super Bore Marketing Madness.
Posts Tagged ‘Super Bowl’
Dec
19
PepsiCo has arranged to block other marketers of non-alcoholic beverages from advertising in the first half of next year’s Super Bowl and Coca-Cola is considering locking up a similar deal in the third quarter. Ensuring category exclusivity isn’t an entirely new tactic in the Super Bowl, Anheuser-Busch has long been able to block other marketers [...]
