How many of you feel that we’ve been misled as to the benefits of social networking sites. How many of you are finding that these tools do not live up to the hype.
Some myths about the magic that is social networking.
Social media sites are free. This is the most popular mantra spoken by those whose [...]
I came across a post this weekend from the New York Times. “Canadian Internet users are far more likely than Americans to use a social networking Web site, according to September figures released by the research firm comScore. That number is consistent with Canadians’ generally heavy use of sophisticated Internet features like online video.”
I tought [...]
Faced with the current economic crisis and the real possibility of dimished marketing spending CMO’s do not see the ROI on Social Networks such as Facebook and MySpace despite the cultural phenomenon that these space have enjoyed in the past few years.
According to a survey by Epsilon, 55% of top-brand CMO’s said they’re not interested [...]
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