Traditionally, companies hold contests to get people excited about their brand, reward brand engagement and gather names for mailing lists to push even more promotions. With creativity and a thoughtful connection to your audience, a contest powered by social media can provide benefits beyond just a list of names. They allow for increased customer engagement [...]
Posts Tagged ‘social media’
Aug
11
Thanks to Lois Kelly for super simplifying the role that social media can play.
Mar
20
Alright, I admit it, I’m sitting in Florida, soaking up some rays and… Im online. It’s a good time to slow down and actually read some blogs that I like to follow but only have time to skim during the work week. So I’m sitting here thinking, have you ever wondered what social media is [...]
Dec
23
Last week I had a discussion with a client about the value of finding and engaging brand advocates and the value of sharing their involvement via social media. Today, I came across an example of how this activity can prove to be very valuable for the sponsoring brand.
Recently, Kmart gave six influential bloggers a [...]
Dec
17
For the most part, from what I can tell as a newbie, Twitter is about people talking, sharing ideas, experiences, moments and opinions and behind each Twitter account is an actual person.
Would anybody using Twitter want to talk to a company or a brand? I think there might be some relevance for companies to use [...]
