Starbucks already has a strong presence in social media. The company’s Twitter account has more than 180,000 followers and its Facebook Page has nearly 1.5 million fans. Now, the company is looking to increase this momentum by taking its social media marketing offline. The New York Times reports that the coffee chain will include challenges [...]
Posts Tagged ‘social media marketing’
Jan
14
Fun with forecasts. It’s that time of year when experts and pundits alike tap into research studies to promote their prognostications for the coming year. Sometimes these predictions can leave the reader a little confused. Consider the two predictions below. Some optimistic news in a study dug up by eMarketer indicating lots of small businesses [...]
Jan
8
This is the year we are going to try to broaden the mindset of traditional contest thinkers and hopefully get them to expand their contest communication strategy to inlude social media marketing. To kick this off and to help begin to build the case for why contest sponsors should be using social media marketing I [...]
