Follow up to my post of December 22nd and the SheSpeaks survey. The above chart shows the top online activities for female internet users in the U.S. for women 40+. For those looking to market to this demographic, one interesting data point from the survey was that 26% of respondents actively ignored most online ads [...]
Although women under 30 get the most media and marketing attention for their high-volume of online participation, their activities are primarily social. In contrast, women over forty have higher incomes overall and say shopping is their #1 online activity. They also research products online more than their younger counterparts and are more likely to post [...]
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