Earlier this year comScore reported that more than 50% of Facebook’s users in the U.S. are over 35 and that Facebook’s fastest growing demo is 55-plus. According to Pew Internet and American Life data, 75% of online adults 18-24 already have a profile on a social network so with52 million U.S. users and 170 million [...]
Over the last week , I’ve been researching how social media tactics can be integrated into online contests. As is often the case I tend to find more interesting applications in Europe than I do in North America and particluarly in Canada. Nontheless, the latest example comes from Northern Europe where the airline SAS has [...]
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