There’s no doubt the state of the economy is a concern. But rather than dwell on this I happen to think this is an opportunity for businesses to look at these times as an opportunity for looking inward, exploring new ways of doing business, expansion and acquisition. Marketing doesn’t need to be cut, it needs [...]
Posts Tagged ‘Email’
Dec
22
Although women under 30 get the most media and marketing attention for their high-volume of online participation, their activities are primarily social. In contrast, women over forty have higher incomes overall and say shopping is their #1 online activity. They also research products online more than their younger counterparts and are more likely to post [...]
Nov
26
Today I had a discussion with a client about connecting where your customers are and understanding how they like to communicate.
As my client and I drilled down deeper into our discussion we began to map out how it’s possible to track connecting media environments. Here’s a quick overview of how to track user flow:
A consumer [...]
Nov
12
The new Do Not Call Legislation will force companies to re-examine how they approach permission-based marketing.
In the environment of test and learn companies will now have to re-visit past techniques and explore new collaborative methods and test vehicles. Key drivers of these initiatives include exploring new methods of reaching consumers in the web environment including [...]
