Traditionally, companies hold contests to get people excited about their brand, reward brand engagement and gather names for mailing lists to push even more promotions. With creativity and a thoughtful connection to your audience, a contest powered by social media can provide benefits beyond just a list of names. They allow for increased customer engagement [...]
Posts Tagged ‘Contests’
Mar
30
YoWinner contest portal and community is now orbiting the world wide web.
YoWinner is a community site to find out about contests, share contests with your friends, play games, add comments, and vote for your favourite contests.
We launched last Wednesday, March 25th and we’re closing in on our first one-thousand members. If you haven’t already [...]
Jan
8
This is the year we are going to try to broaden the mindset of traditional contest thinkers and hopefully get them to expand their contest communication strategy to inlude social media marketing.
To kick this off and to help begin to build the case for why contest sponsors should be using social media marketing I have [...]
Nov
27
Faced with the current economic crisis and the real possibility of dimished marketing spending CMO’s do not see the ROI on Social Networks such as Facebook and MySpace despite the cultural phenomenon that these space have enjoyed in the past few years.
According to a survey by Epsilon, 55% of top-brand CMO’s said they’re not interested [...]
Oct
23
Engagement describes the heart of the interactive marketing value proposition, a brand’s ability to have a conversation with its consumers.
But engagement is not a singular moment but rather, it should be thought of as a series of touch points to create a desirable and repeatable action between the consumer and the brand. Each time in [...]
