Faced with the current economic crisis and the real possibility of dimished marketing spending CMO’s do not see the ROI on Social Networks such as Facebook and MySpace despite the cultural phenomenon that these space have enjoyed in the past few years.
According to a survey by Epsilon, 55% of top-brand CMO’s said they’re not interested [...]
Today I had a discussion with a client about connecting where your customers are and understanding how they like to communicate.
As my client and I drilled down deeper into our discussion we began to map out how it’s possible to track connecting media environments. Here’s a quick overview of how to track user flow:
A consumer [...]
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