Following on the heels of thier successful Curling Getaway Contest last fall Uncle Ben’s is back with another contest to warm up your next family dinner this winter. The Uncle Ben’s Family Dinner Contest. There are 10 Grand prizes to be awarded including a four piece Starline Bamboo Steamer set and a Lagostina Original eight piece cookware set. Users can enter with a up to six different Uncle Ben’s product code numbers

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Werther’s Original is offering consumers the opportunity to “Share the Joy”. One winner will share $15,000 between themselves, someone special and within their community.

Using our new “Content Management Dashboard”, to enter the contest users submit a Werther’s upc product code number and then tell Werther’s how they would share $5,000 with someone special, share $5,000 within their community and what they would do with $5,000. At the end of the entry period, the independent contest organization will randomly select two hundred entries from all eligible entries received.

The Selection Committee will review and score all two hundred entries based on the following criteria: (i) originality of the “Share the Joy” essay including how the spirit and theme of the contest are described within the essay (40 points out of 100); (ii) significance of why the entrant is selecting their “someone special” and “community organization” (30 points out of 100); and (iii) how the entrant will use their $5,000 (30 points out of 100) (together, the “Criteria”). Judging for a Finalist will conclude within thirty (30) business days of July 5, 2010.

Click here to view the web site.

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Scott the YoWinner web master has been busy since we came back from the Christmas Holiday and we’re thrilled to announce some immediate improvements based on the use feedback we have received to make the YoWinner experience easier and more enjoyable.

If you have signed up to receive our YoWinner newsletter be sure to add newsflash@yowinner.com to your email safe list so you don’t miss out on any new updates and contest listings!

Here’s what’s new.

Your My YoWinner Page

This page has been redesigned to provide you with an easy way to manage your favorite contests. You will no longer have search for the contests you want to enter. Once you’ve found one you like, add it as a favorite and it will instantly appear on your My YoWinner page. Your points have been moved from the top area of the page down to here, replaced by what you are doing. For more details, check out our blog post.

Notifications

Now whenever one of your friends does something on YoWinner that relates to you, you can be notified by email. We have turned this feature on for everyone, but if you don’t want to receive the emails we’ve provided a link to turn them off in every email and your can read these instructions.

Chatterbox

What is the Chatterbox? It is a place where you can chat with your friends. Whenever you leave a message all your friends can see what you’re saying. More details can be found in our blog.

This is the first of many changes that we have planned for YoWinner over the course of the coming months and we hope to have more ads served up on the site as Win Ohn and the crew at Gorilla Nation start to spread the YoWinner gospel amongst online media buyers and promotions agencies.

Please continue to send us your comments. We enjoy hearing from you and we are committed to make YoWinner the best contest site in Canada and to bring you the best promotions.

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After wrapping up the Wendy’s Kick for a Million which generated over 7 Million entries we welcome the return of the the Chevrolet Equinox Million Dollar Shootout.

On New Year’s Eve, one lucky contestant will take to the ice at Credit Union Centre in Saskatoon during the 2010 IIHF WORLD JUNIOR CHAMPIONSHIP for the once-in-a-lifetime chance to win $1 million and up to four new 2010 Chevrolet Equinox Crossovers.

The big event will air live nationally on December 31 during the first intermission of the World Juniors broadcast featuring Canada vs. USA.

The Chevrolet Equinox Million Dollar Shootout runs through December 6. Fans are invited to enter online at TSN.ca/Equinox.  Those who visit the site can also earn additional entries by playing the Chevrolet Equinox Shootout Game for up to 40 bonus entries per day or referring friends to the contest.

On December 10, one randomly chosen eligible entrant will be selected to participate in the Chevrolet Equinox Million Dollar Shootout and will receive a trip to Saskatoon for him/herself and five friends.  On December 31, the participant and two friends will head to centre ice during the first intermission, where they will each have 15 seconds to shoot 10 pucks at an open net (30 pucks in total).

Depending on the amount of total goals scored as a group, prizes will be awarded as follows:

- 5-9 goals – participant wins a new Chevrolet Equinox Crossover
- 10-14 goals – participant and both friends win a new Chevrolet Equinox Crossover
- 15 goals or more – participant, both friends and one randomly chosen IIHF WORLD JUNIOR CHAMPIONSHIP tournament attendee all win a new Chevrolet Equinox Crossover, for a total of four vehicles given away

Immediately following the group shots at centre ice, the participant will move back to the far blue line where he/she will have 24 seconds to shoot 20 pucks into an open net.  If the participant scores 15 or more goals within the allotted time, he/she is eligible to win $1 million in a one-time payout.  All winners are subject to confirmation of contest eligibility.

In 2008, 35-year old Darwin Head of Prince Albert, SK, became an overnight sensation when he won it all during the Chevrolet Malibu Million Dollar Shootout, netting four Chevrolet Malibus and $1 million live on TSN.

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Snickers and Esso have teamed up to offer Snickers snackers a chance to win 1 of 10 Autographed Team Canada Jerseys.

To enter, drop by a participating Esso retailer, look for the displays and enter with your Smartphone online along with a product UPC.  The site is built to accept mobile users with iPhone and Blackberry’s.

The barriers for owning a smart phone are continuously being lowered as more and more new models are coming on stream and consumer are snapping them up. Now if we could only get data plans in the country to change. Nonetheless, I think that we are on the verge of a truly distributed web. The net result I believe, is that the role and function of web sites has not necessarily diminished but rather the role and function of sites must change. Moving forward, I believe we have to think of web sites as now being value driven and where possible they should leverage smart phone applications.

The Snickers Contest is a basic first step into mobile for Snickers and if nothing else it will provide some key learning as we track user participation with the site. Hopefully, we can take some of the key learing and expand the mobile usage with more specific value driven propositions to build brand connections at point of purchase.

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