About Promodem Media
Contests, sweepstakes and games have and will continue to provide that all-important incentive to motivate consumer behaviour. And while the basic fundamentals remain in play, the digital delivery mechanisms have profoundly changed. Leveraging these new technologies can build your contest response.
Promodem Media’s core business is online contests, sweepstakes and games. In the last 5 years we have developed and administered over 350 contests. Through our experience we understand users online habits, the types of contests and prize structures that resonate with consumers and we deliver high performance site functionality, security and monitoring to maintain the integrity of your online promotion.
What are the opportunities for contests and sweepstakes? From what we have seen engagement is now at the heart of the interactive marketing. Simply put, interactive marketing is a brand’s ability to have a conversation with its consumers. Contests and sweepstakes are designed to grab attention. They have a far more specific consumer action in mind and offer more flexibility to do whatever it takes to grab attention and push engagement.
We are also seeing today that consumers are forming communities or tribes around shared passions. As a result, there is emerging a strong correlation between brand engagement via social media activity to a company’s financial performance.
User generated content contests are a great tactic to identify and engage tribes. User generated contests invite community members to share their passion through stories, photos or videos. Our new Content Management Dashboard allows you to manage and deploy rich, user generated content in a timely manner.
Consumers across all age groups use social networks, and one-half of social network users visit at least once per day. Aside from connecting with friends and family, users also interact with companies and brands. We have developed a number of Facebook and Twitter applications to help brands tap into the power of socail networking to build awareness and involvement with their promotions.
If you haven’t noticed already there are now three screens in your household. Web sites accessed from mobile phones is an emerging promotion tactic to disseminate timely offers, product information and motivate brand involvement at point of purchase. We have developed a number of mobile web sites, photo and video submission contests and SMS txt based promotions.
As The Contest Agency, we are interactive promotion specialists. Whether it’s working with your in-house resources or your interactive agency,Promodem Media works as an essential part of your team delivering customized, measurable and yes, unbeatable programs and promotions.
