I subscribe to John Mauldin”s newsletter which is generally a very frank analysis of current North American economic performance and he offers a very different perspective than the spin doctors from Mr. Haper’s office provide. It’s published weekly and I thought a section titled “Where’s the Good News?” was worth passing along here. Let’s face [...]
Archive for the ‘Jibberjabber’ Category
Aug
16
Five key factors that make email a more popular means of brand interaction than social networks include: Familiarity Consumers have also grown accustomed to using email as a way of engaging with brands. Consumers most frequently use email for two types of brand interaction: obtaining promotions and deals and customer communications. For the majority of [...]
Mar
26
I’ve said it before and I’ll keep chanting “you need to develop a mobile version of your web site or your next promotion site”. Repeat after me. “You need to develop a mobile verions of your web site or ……” What! Don’t believe me! Alright sceptics. Check this out. Smartphone penetration of the US mobile [...]
Mar
12
We’re in the process of developing a bar code promotion for a client and while I can’t share the details just yet I can share with you something I came across recently that you may find interesting if you were wondering how to use bar codes and SMS in your next promotion. Repo Men, which [...]
Mar
1
This is a a pretty impressive undertaking, and one of the most unique and involved social media marketing and travel campaigns we’ve ever seen. Coca-Cola’s social media Happiness Ambassadors are on a mission to find happiness in the 206 different countries that sell Coca-Cola products throughout the world in 2010. With the campaign, Coca-Cola is [...]
