iphone_smallMobile ad network JiWire has just issued its report for mobile usage trends in the first half of 2009. In the first half of 2009, JiWire saw mobile device ad-request usage while on a WiFi network increase 79%. WiFi-capable smartphones and net-connected devices are a hot trend, so this isn’t surprising, but check this out: [...]
Traditionally, companies hold contests to get people excited about their brand, reward brand engagement and gather names for mailing lists to push even more promotions. With creativity and a thoughtful connection to your audience, a contest powered by social media can provide benefits beyond just a list of names. They allow for increased customer engagement [...]
Over the course of the next few posts I have shared some examples of how Brands can syndicate value driven propositions with iPhone applications. The net result I believe, is that the role and function of web sites has not necessarily diminished but rather the role and function of sites must change. I also happen [...]
A few months ago, Subway began an initiative to make ordering food easier. Like Dunkin’ Donuts, it created tools to aid in the process. But the Subway initiative is unique in the fact that it allows Subway fans to create “favorites.” Then, through a simple text message, customers can order those favorites and receive a [...]
Previously, I explored how the the role and function of web sites must change by being value driven and where possible they should leverage smart phone applications. With the growing adoption of smart mobile devices and the proliferation of out-of-home digital, we are entering an age of ubiquitous computing and ubiquitous branding opportunities. Granted the [...]
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