If you’re like me and can’t figure out how twitter can be monetized or how to calculate an ROI for it. Don’t panic. We’re probably not alone. However, every once and a while I come across a company that I think may have figured it out. Such is the case with Whole Foods.
It appears that [...]
Contravening prevailing wisdom, the results of a new survey from Knowledge Networks shows that social media does not, in fact, drive purchases. Fewer than 5% of consumers age 18-34 “regularly turn to these sites for guidance on purchase decisions” on various product categories.
Or, rather, a new survey from Knowledge Networks shows that very, very few [...]
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