Follow up to my post of December 22nd and the SheSpeaks survey. The above chart shows the top online activities for female internet users in the U.S. for women 40+. For those looking to market to this demographic, one interesting data point from the survey was that 26% of respondents actively ignored most online ads and 20% were annoyed by ads on social networking sites.
Users of social networks are asking to be engaged while on these sites, not to be just targets of advertsing.
Tags: female internet users, Online, shespeaks
