Search rankings are great however, from the sites we’re hosting, we’re seeing a growing number of site visitors navigating directly to the online content they want. Domain names then become the gateway to a web site and are much more of a marketing tool than a lot of people give them credit for. Consider this. [...]
Women between the ages of 15 and 48 in the US watch TV and use an internet-connected computer simultaneiously for an average of 17.5 minutes per day, compared with only 15.7 minutes of same-time TV and computer use for men, according to (pdf) data released by Integrated Media Measurement Inc. (IMMI). The highest simultaneous television/internet [...]
Recently, I wrote about web sites moving to mobile and the opportunities Brands will have to connect consumers with their products through mobile web sites while they’re acutally shopping. Yesterday I came acorss a post on AdAge Digital that talked about one of the coolest apps on the iPhone. It’s not Facebook, it’s recipes and [...]
There’s no doubt the state of the economy is a concern. But rather than dwell on this I happen to think this is an opportunity for businesses to look at these times as an opportunity for looking inward, exploring new ways of doing business, expansion and acquisition. Marketing doesn’t need to be cut, it needs [...]
Here’s another reason for Brands to consider making their web site mobile friendly. The Food Channel Top Food Trends for 2009 include a return to home cooking, growing use of online and mobile food applications, a local focus, diverse flavors and a trend toward “green” cooking and eating. The Top 10 list, which is based [...]
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