I came across a post this weekend from the New York Times. “Canadian Internet users are far more likely than Americans to use a social networking Web site, according to September figures released by the research firm comScore. That number is consistent with Canadians’ generally heavy use of sophisticated Internet features like online video.”
I tought the following stats are worthwhile repaeating. These were taken from the comScore statistics presented at the In:flencia Interactive Marketing Conference last July.
Canadian Internet Usage Statistics:
Digital media usage grew 6% in 2007
Out of developed countries Canada has the:
- highest Internet penetration (71%) – vs. U.S. of 61%
- most page views per resident (4k per user) – vs. 3.4k in the U.K.
- time online (45 hours per month) – vs. 32 hours in the U.K. and 30 in the U.S.
Social Networking
84% of Canadians are active on social networks viewing 828 pages and spending 6 hours per month on these sites
While Internet growth was just 4% in 2007, social network usage grew 16% and a whopping 70% of users in the 55+ demographic visited a social network.
Women, apparently, spend more time and view more pages on social networks than men.
Video
89% of Canadians each watched 114.5 videos totalling 385mins – this is in comparison to just 77% of U.S. residents who watched 72 videos each.
YouTube was the destination of choice for 57% of Canadians who watched 68 videos totalling 180 mins per month.
Blogs
Blogs “grew” 7% in 2007, against an index of 4% for Internet growth.
64%, of Canadians now visit blogs and even those in the 65+ demographic spend 2 days a year on blogs.
Tags: Blogs, Canadian Internet Use, comScore, Digital Media Use, New York Times, Social Networking, Video
