Facebook users seeking ways to cut costs on groceries, toys, and other household items with coupons can now do so with a printable coupon application from Coupons.com.
The application developed for Facebook “Coupons.com for Facebook” enables users to print and share coupons with friends, directly from their Facebook profile page. Each week, Coupons.com will offer hundreds [...]
Last week I had a discussion with a client about the value of finding and engaging brand advocates and the value of sharing their involvement via social media. Today, I came across an example of how this activity can prove to be very valuable for the sponsoring brand.
Recently, Kmart gave six influential bloggers a [...]
Although women under 30 get the most media and marketing attention for their high-volume of online participation, their activities are primarily social. In contrast, women over forty have higher incomes overall and say shopping is their #1 online activity. They also research products online more than their younger counterparts and are more likely to post [...]
In yet another example of the assault on tradidional media and the relevance of social media, a cadre of 15 anonymous communicators started a Twitter feed to help fellow insiders stay up to date on the media industry’s hirings & firings.
The account — aptly called “The Media is Dying” — attracted nearly 6,500 subscribers in [...]
PepsiCo has arranged to block other marketers of non-alcoholic beverages from advertising in the first half of next year’s Super Bowl and Coca-Cola is considering locking up a similar deal in the third quarter.
Ensuring category exclusivity isn’t an entirely new tactic in the Super Bowl, Anheuser-Busch has long been able to block other marketers of [...]
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