I hate sharing bad news about growth (or lack of it) but the numbers don’t lie.
TechCrunch has compiled a study to help us visually understand how online ad revenue have slowed among Google, Yahoo, Microsoft and AOL.
Not surprising, the poor condition of the US economy has caused the The Televisions Bureau of Advertising (TVB) to re-issue its 2009 forecast for the local broadcast television industry to reflect larger-than-expected declines in Total Spot TV revenues for 2009.
TVB now predicts that Total Spot TV revenues in 2009 will decline between 7%-11% in comparison with this year’s revenues, with Local Spot revenues in a range of -4.0 to -8.0 and National Spot declining by 11.5% to 15.5%.
TVB expects that the 2009-10 landscape will be shaped by consumer confidence and spending, energy and food prices, debt and credit problems, the real estate market and the performance of the incoming Obama Administration.
Key advertising categories are expected to be automotive, political, retail, telecom and financial.
The recent revision represents only the second time TVB has revisited a forecast. The first time came after the 2002 forecast was rendered inoperative by the World Trade Center attacks six days after it was issued.
Tags: online revenue, TechCrunch, Televisions Bureau of Advertising, TV revenues
