Came across a great integrated campaign from the UK for Sloggi Underwear that wil probably never make it in Canada. But it’s worth sharing. The idea builds on the traditional Beauty Pagent search format for the world’s greatest butts called “Show me your Sloggis.” Men and women sent in their photos from around the world [...]
Faced with the current economic crisis and the real possibility of dimished marketing spending CMO’s do not see the ROI on Social Networks such as Facebook and MySpace despite the cultural phenomenon that these space have enjoyed in the past few years. According to a survey by Epsilon, 55% of top-brand CMO’s said they’re not [...]
Today I had a discussion with a client about connecting where your customers are and understanding how they like to communicate. As my client and I drilled down deeper into our discussion we began to map out how it’s possible to track connecting media environments. Here’s a quick overview of how to track user flow: [...]
US usage of TV, the internet and mobile – the “three screens” – continues to increase across the board, and in each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went online for 27 hours, according to research from The Nielsen Company. Let’s [...]
Yesterday, I wrote about the rising popularity of iPhones. Today, I came across a research report from Scarborough Research indicating that heavy cell phone users are more likely to be 18-24 and they use a wide variety of phone features of which texting is the most popular but also include picture messaging, streaming video and [...]
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