Hockey season is in full swing at Promodem Media and we’re pleased to announce that we are hosting two very exciting hockey events this fall. The first is from Snickers Brand.
Snickers Predict the Team Contest.
Fuel up with Snickers and predict the final roster for Team Canada’s World Junior Hockey team and one lucky entrant [...]
Engagement describes the heart of the interactive marketing value proposition, a brand’s ability to have a conversation with its consumers.
But engagement is not a singular moment but rather, it should be thought of as a series of touch points to create a desirable and repeatable action between the consumer and the brand. Each time in [...]
A recent study that polled 1,000 users of www.Kewlbox.com, found that advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer, according to a new survey of advergamer behavior.
According to survey respondents, 83% of respondents said they [...]
As I was settling into the couch the other night with a cold one to enjoy my beloved Boston Red Sox take on the Tampa Bay Rays in the MLB Playoffs an ingenious idea flashed across my television screen. In was an in broadcast spot promoting a contest that is currently begin run on [...]
Marketers, Event Companies and Guerilla Marketers are always looking to target Social Connectors or “Infulencers”. Social Connectors are people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. Although connectors are rare – only [...]
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