Whole Foods to Make Podcast Stars of Six Kids
Whole Foods launched Whole Earth Generation, a video podcast series designed to raise environmental awareness among youngsters.
To kick it off, Whole Foods announced a contest to find six kids aged 8 to 17 to serve as hosts for the series.
Children in North America could either submit a video on the Whole Foods YouTube channel or show up for auditions in Whole Foods stores in New York, Chicago and Austin on select days.
As we have seen with the increasing popularity ofpodcasting it’s only a matter of time before my brands start to use podcst contests as a more accessible means versus video to take a UGC contest to an even broader audience via theweb.
Check my past post on a fantastic podcast promotion for Cadburys in the UK for another podcast contest idea.
Tags: contest, Podcast, Whole Foods, YouTube
