Nearly one-fifth (19%) of US internet users say they have downloaded a podcast so they can view it or listen to it later – up from 12% in August 2006 and 7% in February/April 2006 – according to Pew Internet & American Life Project. That percentage continues to increase as devices with digital audio capability, [...]
Archive for September, 2008
As an extension to a promotion that was executed earlier in the year Heinz has teamed up with other great brands such as KFC and Taco Bell to launch the Heinz Trivial Pursuit 25th Anniversary Contest. This contest combines a great use of flash and clean site design, while playing upon everyones inner addiction to the Trivial Pursuit [...]
Old Dutch originally started in Winnipeg, Manitoba as a little chip company with a lot of heart and the tradition of making and delivering great-tasting snacks quickly spread throughout Western Canada. Now the chip with the famous windmill is expanding eastwards to Ontario, Quebec and the Maritimes. To jump start the launch into Central and [...]
In partnership with Ingite Activation, Promodem Media recently became involved with the Pink M&M’s Message of Hope micro site. This site communicates in terrifc fashion the support that M&M’s has had over the past 4 years for the Canadian Breat Cancer Foundaton along with their sponsorship for the CIBC Run for the Cure. While visiting this [...]
USER-GENERATED CONTENT, people! It’s the new, new thing!! You’ve got to try it!!

Alright, I admit it, I’m a bit of a crumudgeon when it comes to user generated (UGC) contests. Take the case of the recent Family Circle-eBay Mother-Daughter Wardrobe Challenge. The campaign relies on User-Generated Content to reach women across the Web. The site provides content sharing tools that enable anyone to view and review submissions, [...]
