Promodem Media Inc.

If more proof was needed that advertisers, even major ones, just don’t get this web thing, I give you yet another YouTube contest that I stumbled upon this afternoon from P&G, one of the most respected and innovative marketers around comes this gem. Novelty was the key driver behind UGC success and contests are an [...]

Head& Shoulders has held a rather uncontested lead in the anti-dandruff market. There’s no need to make my hair appear as if it’s singing crazy, campy songs. All I need is a clear perspective showing me why I need the product and I’ll be easily convinced to buy it. For those of you who have [...]

I love UK promotions. They’re fresh and alive with new ideas. You may remember the “Spot the Bull” Contest I came across last year. Anyways, here’s one to coincide with the launch of Moby’s new album (do they still say that today?). On 9 May 2008 the winner and friends could be enjoying the party [...]

When it comes to social media, the mentality of short lived campaigns should go away. Communities exist both before a brand reaches them and after the campaign stops. As a result marketers should plan for long term engagements with these people, rather than short term spurts. The market pressure to create technology products that protect [...]

In yet another mindless user generate content contest we now have one that takes it to the outer limits. Doritos is running a make-an-ad-for-us contest in the UK. On June 12, 2008, one of the people-made ads for Doritos will be broadcast into the space from an ultra high frequency radar station in Norway. The [...]