I’m not one that thinks that sweepstakes and trivia are among the “saddest” tools in online marketing. Yes, this tactic was a popular web 1.0 sweepstakes tool but as I have learned there’s nothing new in this world and for a lot of brands collecting consumers’ information is crucial to running their business and I’m still of the belief that sweepstakes and trivia are good when done online but using more interactive techniques.
Kawasaki has shown there is still room for trivia sweepstakes online in the promotion of their new KFX 450. There is a sensible difference in the two ways of running the promotion, and I appreciated the choice of using an improbable Mr Nigel “Salty” Graves to engage the audience. Of course, this site is definitely more expensive than a simple html form, but how many brands can afford doing something online and forgetting about the “branding” side of the project?
