This past weekend I read and article in the Globe & Mail about the fading love affair between Starbucks and it’s consumers.
Starbucks growth was about culture and more importantly, coffee culture. A luxury brand that benefited greatly from the aspirational desires of non-elites. You may not be a rich man, but in a pinch you [...]
Archive for February, 2008
Feb
25
Feb
21
What’s the big idea for 2008? Renovate your web site.
When was the last time you looked hard at you web site, I mean really looked at it through the eyes of the user. Focusing on aesthetics alone isn’t just difficult it may be a dead end. Aesthetic trends change all the time. What’s in [...]
Feb
14
Just in time for Valentines Day. Stimorol has launched a viral campaign for youngsters of 16 years and older: Kiss Off. On the website you can challenge a friend for a kissing contest by sending him/her an e-mail. You choose one of the four characters and adjust your kissing technique. Then your opponent does the [...]
Feb
13
It’s fairly commonplace to accept that conventional media can no longer effectively reach large numbers of consumers in a single fell swoop. Today, a Brand would have to air hundreds of commercials to get anywhere close to the reach of the old days and forget that. Broadcasters are nowhere near as powerful as they once [...]
Feb
11
Two weekends ago over breakfast I read a fascinating article in the National Post about David Colquhoun, a professor of pharmacology at University College London. Professor Colquhoun is a free-expression martyr. Check out his web site Improbable Science. His biggest target has been homeopathy, an alternative form of medicine based on the notion that the [...]
