Why don’t brands give away their own products as prizes? Aren’t they valued enough, good enough or cool enough? Every week we see thousands of consumers who are motivated and willing to engage themselves with a contest sponsor. I’ve often wondered why they are attracted to contests.What’s the appeal? The prize or the product behind [...]
Archive for July, 2007
Jul
5
The June 11 issue of Marketing Magazine featured “Green is Good” on the cover followed up by a series of articles on Corporations turning Green. It would have been nice to see them include some related stories about how smaller brands are contributing to going green movement rather than focusing on the big budget advertisers. [...]
Jul
3
Sony is attempting to take over the walls of Paris with its “Don’t Walk Alone” campaign and web site www.dontwalkalone.com The buzz marketing aspect of the campaign involves projecting various video images onto Paris street walls. The site offers a contest that I believes encourages Parisians to search the city for the location that the [...]
