Archive for May, 2007
CMO

Discovery Channel has two great series about jobs. The “Deadliest Catch” series and the “Dirtiest Jobs” series. I think I’m going to work up an idea and pitch them on a series based on the article I just finished reading in this month’s issue of Fast Company titled “The Most Dangerous Job in Business.” Having [...]

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heinz

User Generated Content (UGC) trend continues to grow as major brands continue to look for ways to connect with consumers. The recent batch we stumbled upon include Heinz “Top This” TV Challenge with YouTube, Samsung Searches, do something stupid to help sell Malibu Rum and the Sony “What’s UR Style” on Yahoo Canada. All you [...]

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