Last week I wrote about how marketing in the social media age is very much about creating usable content. Mitchum recently launched the Mitchum Armpit Orchestra , where visitors can create and record unique Armpit Orchestra songs or learn how to play the likes of “Take Me out to the Ball Game”, “99 Bottles of [...]
Recently Mitch Joel posted on his blog at Twist Image an article in Ad Age by Bob Garfield titled Chaos Scenario 2.0 – The Post Advertising Age. Here’s a short excerpt from the article: “The value of TV, like the value of anything, is built upon the economics of scarcity. For decades, the source of [...]
I’m always on the look out for new and inexpensive ways for contest companies to incorporate user generated content (UGC) into their next contest. Recently, the Dreamworks came up with a unique contest idea for the release of Disturbia.
The contest “What’s Your Disturbia?” asks users how well do they know their neighbors by mashing [...]
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