Archive for March, 2007

I’m not sure if it’s being in Vegas or just another crazy contest. Either way I couldn’t resist sharing this contest. Pimp My John is the latest offering from Roto Rooter. Roto Rooter is trying to re-introduce itself to a new generation and in doing so is giving away the ultimate thrown. A toilet with [...]

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So I have to confess I’m still trying to figure out all of the Web 2.0 pieces and just when I think I’m starting to get a handle on it something new comes along. This week it’s the new EM “Everywhere Messaging”. But more on that later.
For those of you in the same position as [...]

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MyWay Podcast

Last weekend I attended PodCamp Toronto which I’ll write more about in the future. I went to PodCamp in search of podcasting ROI as well as any ideas on how to potentially integrate podcasting into contesting.
Upon my return and after a little searching I came across this contest site utilizing podcasting.
In the UK, confectionery maker [...]

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Beach

Earlier I wrote about Marketing is now a Conversation and how risk taking has been largely regarded as a negative act. Web contests offer many ways Brands to experiment by inviting viewers to suggest topics for future content, upload their videos, respond with audio or written words and to select their preferences.
Which brings me to [...]

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