Super Bowl weekend. New commercials unveiled. New contests and games. A veritable marketing mongolian bbq. I was led to believe that Sprint, Pizza Hut and Bud were launching mobile code hunting and voting into their expensive TV spots. As part of a pool of millions of viewers each loaded with a cell phone and ready to jump at the call to action. I must have dozed off during during that all important moment because it would appear that I missed it all.
Apparently Bud was letting you rate each of it’s commercials and in return you got a code to unlock the eleventh commercial on the Bud site. Emerald Nuts Robert Goulet’s commercial had free ring tones somewhere on their site and Pizza Hut had embedded hidden codes but I’m not sure where Jessica Simpson was hiding them. Obviously, my flat 40 inch HD flat screen wasn’t enough.
Cell phones are now the third screen in households and it’s surprising to me that Super Bowl marketing and promotion strategies didn’t get their mobile players off the bench and into the game. It seems to me that real-time game content of substance could have been easily sent to mobile phone subscribers along with links to web sites and text commentary.
I missed the infamous wardrobe malfunction a few years ago and it would appear that I’m missing all of the promotions as well. When I checked the Bud site on Monday it appeared as though the ads received about 1,400 entries.
I guess I wasn’t alone in missing the promotions.
