Joseph Jaffe and his Crayon associates published a “Manifesto for Experimentation”. In this document, Jaffe talks about new approaches to achieving old objectives and how that risk taking has been largely regarded as a negative act with cost downside for a Brand associated with making a mistake. Jaffe goes on to offer that experimentation will [...]
Archive for February, 2007
Feb
23
I ran across this site almost two years ago and I’m pleased to report comeclean.com is still up and running and as fresh and clean as it was the day I discovered it. If you haven’t seen it before, check it out. This virtual confessional writes your deepest darkest sins on your hands to be [...]
Feb
13
Pepsi’s new packaging will focus on themes relating to sports, music, car culture, fashion and causes. It includes a web address that features online-only content from Pepsi complementing these various themes, allowing the consumers to connect the drink to their lives in some way. Now Pepsi is inviting consumers to help design a Pepsi billboard [...]
Feb
9
As I move from Web 2.0 hobbyist to practitioner I spend a lot of time looking for Companies and Brands that are launching new web promotions. For an old-school marketer a lot of the fun is watching how Companies go about giving consumers creative control over a Brand and then trying figure out who might [...]
Feb
7
Super Bowl weekend. New commercials unveiled. New contests and games. A veritable marketing mongolian bbq. I was led to believe that Sprint, Pizza Hut and Bud were launching mobile code hunting and voting into their expensive TV spots. As part of a pool of millions of viewers each loaded with a cell phone and ready [...]
