Ikea gets into bed with user-generated content and unlike other brands who treat user-generated content like advertising, PR or buzz-marketing, Ikea takes a more direct approach. They created a contest offering a $5,000 prize to the user who creates the best online video for making a bed. The theme of the contest asks consumers to [...]
Archive for January, 2007
Jan
26
Have you seen the McCain Crescendo 4th Quarter Contest on canada.com? Customers can enter with a product code from any one of the five sponsoring products as well as play the game and text in a code from the entry page to win bonus prizes. Despite my reticence for Media Company developed contests because they [...]
Jan
23
Emerging web media has created a number of opportunities for Brands to redefine how they communicate with customers. Clearly, some are better prepared than others. I recently came across a web promotion (?) for Diesel Jeans. The premise is that these two aspiring models have kidnapped a sales representative for Diesel and are holding him [...]
Jan
18
Whether you realize it or not every contest, sweepstakes or incentive offer is a contract between the promoter and the participants. The terms of the contract are set forth in the contest rules or the terms and conditions of the offer. For those of you reading this who sit on the Promoter side of the [...]
Jan
15
This week KFC in the U.S. will be embedding a promotional message in a one-time only commercial during Fox’s “American Idol”. The commercial is an attempt to combat DVR ad-skipping. This one-time commercial broadcast for the Buffalo KFC Snacker differs slightly from the current commercial. The first 10,000 who visit KFC.com and identify the alteration [...]
