We’re starting to see a strong correlation between brand engagement via social media activity to a company’s financial performance. I think what a lot of brands are missing when using facebook and twitter is the “What’s in it for me”. There has to be some substance to the dialogue between brands and consumers?
According to a [...]

This is a a pretty impressive undertaking, and one of the most unique and involved social media marketing and travel campaigns we’ve ever seen.

Coca-Cola’s social media Happiness Ambassadors are on a mission to find happiness in the 206 different countries that sell Coca-Cola products throughout the world in 2010.
With the campaign, Coca-Cola is tapping regular [...]