New web media and technologies have profoundly changed the promotion landscape. Customers are spending significantly more time interacting with electronic devices compared to traditional media. Computers are now the third screen in most households and command as much user time as television. Sessions vs. impressions have become a more meaningful gauge for customer contact and response measurement.
The web is best for Branding when you want to reinforce relevance and reach customers in the earliest stages of the buying process. If a customer is not fully aware of a Brand, then nothing beats the rich information experience that only the web can provide. Online Contests and sweepstakes are a proven tactic to stimulate customers to take action. They offer incentives for site visits, completing surveys, building word of mouth referrals, playing games, viewing or submitting pictures and videos, as well as enhancing site analytics and stimulating store visits and purchases.
At Promodem Media, we offer customized contest, sweepstake and advergame promotions utilizing our secure, high-speed server that provides performance-tracking and database-mining benefits. Online options include instant win, probability or insured indemnity programs, and event promotion integration to drive site traffic and influence product trial.
Whether it’s working with your in-house marketing specialists or your out–sourced resource experts, we co-operatively work together as part of your team to customize programs that achieve your desired results.
Henkel Home Depot, LePage Power Players
Client: Quadrant
Duration: 15/01/08 - 31/07/08
New Website Launched February 15, 2008 for Koppers LIVETARGET Life-Like Lures
Client: DAC's Marketing & Sponsorship
