I subscribe to John Mauldin”s newsletter which is generally a very frank analysis of current North American economic performance and he offers a very different perspective than the spin doctors from Mr. Haper’s office provide. It’s published weekly and I thought a section titled “Where’s the Good News?” was worth passing along here. Let’s face [...]

Five key factors that make email a more popular means of brand interaction than social networks include: Familiarity Consumers have also grown accustomed to using email as a way of engaging with brands.  Consumers most frequently use email for two types of brand interaction: obtaining promotions and deals and customer communications. For the majority of [...]